It may seem silly, but little touches like the cloth sack the goods arrive in,the care taken to include the card with the actual humans name that made your product, as well as the note from the founder. In a world that seems to forget that it’s the little things that matter, it’s nice to see a company that puts in the effort. The coasters themselves are great! Pleasantly thinner than I was imagining, so they aren’t bulky. The leather actually soaks up any sweat from a beverage. As with all things from H&D, top notch quality. Little things matter, a lot!